overview
Yango Play aimed to expand its user base and improve subscription rates by leveraging targeted advertising and in-app engagement strategies.
IMPLEMENTATION
- Programmatic Ads: Behavioral & contextual targeting via The Trade Desk, DV360, and Xandr.
- SDK Campaigns: Rewarded ads & in-app banners to drive installs and engagement.
- Dynamic Creative Optimization: Personalized ads based on user behavior.
RESULTS
- +40% app installs
- +30% higher install-to-subscription conversion
- +25% app retention in 60 days
Testimonials
One of the biggest surprises for us was how effective Connected TV ads could be, and Apptribute executed them flawlessly. They brought our brand into living rooms nationwide, and we saw a noticeable uptick in both direct traffic and search volume almost immediately. Their team knew exactly how to craft the messaging for each platform, and the results truly speak for themselves. We couldn’t be happier with the partnership.
Nina T
We’ve tested a lot of different platforms for ad placement, but none have delivered the kind of results we’ve seen with Apptribute. The targeting is laser-focused, the creative support is top-tier, and the dashboard makes tracking ROI a breeze. We've grown our user base significantly in just a few months, and our cost per acquisition dropped by over 30%.
Jason R
Apptribute helped us cut through the noise and connect with our target audience in a way no other platform could. Within just the first month, we saw a 40% increase in app installs, and more importantly, the users were highly engaged and aligned with our ideal customer profile. Their team was proactive, responsive, and genuinely invested in our success. We finally feel like our marketing dollars are working for us.
