overview
Yango Play aimed to expand its user base and improve subscription rates by leveraging targeted advertising and in-app engagement strategies.
IMPLEMENTATION
- Programmatic Ads: Behavioral & contextual targeting via The Trade Desk, DV360, and Xandr.
- SDK Campaigns: Rewarded ads & in-app banners to drive installs and engagement.
- Dynamic Creative Optimization: Personalized ads based on user behavior.
RESULTS
- +40% app installs
- +30% higher install-to-subscription conversion
- +25% app retention in 60 days
