overview
Drive efficient user acquisition for retail apps using a Cost-Per-Order (CPO) model, focusing on quality traffic and ROI. Strategy
IMPLEMENTATION
- Optimized media buying across premium inventory.Programmatic Ads: Targeted display & video ads.
- A/B tested creatives by geo, audience, and season.
- Targeted high-intent and lookalike audiences.
- Retargeted high-value users for repeat orders.
- Daily optimization to scale while hitting CPO goals.
RESULTS
Orders: 12,000+ |
CPO: On target |
Conversion Rate: +23%
above benchmark |
Highlight: Strong weekly growth driven by urgency-focused creatives.
