overview
KUDU, a leading F&B app in Saudi Arabia, simplifies meal ordering with fast service and a diverse menu for on-the-go customers.
OBJECTIVE
Target Audience: Males and females, 16+ in KSA.
Goal: Drive in-app orders.
Implementation
The 3-month campaign optimized the user journey to emphasize scheduled orders, aligning with user preferences.
RESULTS
- 150%+ Increase in subscribers.
- 3X Higher IPM.
- 98%+ Increase in downloads.
- 3% CR (Install to Event).
