overview
Careem, the leading tech platform in MENA and South Asia, aimed to drive first transactions through a 6-month campaign.
OBJECTIVE
1,700+ Monthly first transactions.
15%+ Conversion rate (Install to Event).
APPROACH
A targeted, city-specific strategy using programmatic, native, and social channels optimized for high-quality downloads and retention..
RESULTS
65,000+ Installs 12,800+ First transactions | 15%+ Conversion rate 30% Retention.
